Uses two intermediaries, such as the use of wholesalers and retailers to get products to consumers.

Uses two intermediaries, such as the use of wholesalers and retailers to get products to consumers.

• A. Mail order
• B. A two-level distribution channel
• C. Place (or distribution)
• D. Retailers

Answer: (B)

The concept tested is the structure of how products reach customers through channels. A two-level distribution channel means there are two middlemen between the producer and the consumer—typically a wholesaler followed by a retailer. The product flow is manufacturer → wholesaler → retailer → consumer, which exactly matches using two intermediaries to get goods to buyers. Mail order often represents direct or catalog-based selling and doesn’t specify two separate middlemen. Place (distribution) is the broad activity of getting products to market and doesn’t fix the number of intermediaries. Retailers alone count as one intermediary, not two.

The concept tested is the structure of how products reach customers through channels. A two-level distribution channel means there are two middlemen between the producer and the consumer—typically a wholesaler followed by a retailer. The product flow is manufacturer → wholesaler → retailer → consumer, which exactly matches using two intermediaries to get goods to buyers.

Mail order often represents direct or catalog-based selling and doesn’t specify two separate middlemen. Place (distribution) is the broad activity of getting products to market and doesn’t fix the number of intermediaries. Retailers alone count as one intermediary, not two.